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Russell Brunson Challenges: Every One Ranked + Next Dates
Russell Brunson sells through challenges: short live events that teach one method and close on one offer. This guide lists every major Russell Brunson challenge, what each one costs, what it sells at the end, and which one fits where you are right now. The next one is the One Comma Club Challenge, November 9-13, 2026.
Next Russell Brunson Challenge
Event: the One Comma Club Challenge, 5 days, free.
Dates: November 9-13, 2026, 10am PT / 1pm ET. Checked on the official page October 28, 2026.
For: people who have never made a sale online. The goal is a first $1,000. Full breakdown in our One Comma Club Challenge review.
Every Russell Brunson Challenge At A Glance
Ranked by how useful each one is to someone starting today. Status is as of October 28, 2026.
| Challenge | Format | Entry price | What it sells | Status |
|---|---|---|---|---|
| One Comma Club | 5 days live | Free | Funnel Builder Certification, about $5,500 | Next: Nov 9-13, 2026 |
| One Funnel Away | 30 days, about 60 min/day | Free with a ClickFunnels trial | ClickFunnels, $97/month after 14 days | Open now |
| AI Secrets | 5 days live | Free | MarketingSecrets.AI and Platinum ($2,997) | Closed; platform trial open |
| Selling Online | 3 days, 14 sessions | $97 | Upsells, $1,400+ total reported | Runs periodically |
| Challenge Secrets | 5 days, 60 min | Free | Training on running your own challenge | Weekly, per ClickFunnels |
| Traffic Secrets | 30-day reading challenge | Price of the book | The Traffic Secrets book and funnel | Past (2020) |
1. One Comma Club Challenge
The newest challenge and the most beginner-friendly. Over five days Russell teaches you to earn a first $1,000 by building funnels for other businesses with AI. The sessions cover the opportunity, "design hacking" (modelling funnels that work), getting clients, choosing funnels and pricing, and a closing day that pitches funnel building as a career.
Entry is free. The week builds to the Funnel Builder Certification: a $997 deposit plus $4,500, with a lifetime ClickFunnels account and 25 client workspaces. The sales page says 90 minutes a day, but Markinblog timed about 20 hours on a past run. Read the full One Comma Club Challenge review before you register.
2. One Funnel Away Challenge
A 30-day program that walks you through building your own funnel, at about 60 minutes a day. It now has two tracks: an Expert track with Russell for information products, and an Ecom track with Trey Lewellen for physical products.
The challenge is free when you start a ClickFunnels 14-day trial, which then renews at $97/month, per the official One Funnel Away page. Choose it when you know what you want to sell and need the funnel built. Skip it if you will not keep ClickFunnels past the trial.
3. AI Secrets Challenge
Russell and Todd Dickerson's 5-day event built a full AI marketing system live inside MarketingSecrets.AI: a swipe file, your brand voice, email sequences, and AI agents. It closed on the Platinum offer at $2,997. The challenge is closed now, but the platform it taught has its own 14-day trial. Our AI Secrets Challenge review covers all five days.
4. Selling Online Challenge
A paid 3-day event at $97, with 14 sessions across three mornings from 8am PT. It teaches Russell's three selling models: one-to-one, one-to-many, and one-to-infinite. Guests have included Myron Golden. Upsells on past runs pushed the total past $1,400. It fits people who already have an offer and want to sell it to groups. The Selling Online Challenge review has the full agenda.
5. Challenge Secrets Masterclass
A free 5-day webinar with Russell and Pedro Adao about running your own challenge funnel. ClickFunnels' help center lists it starting every Monday at 12pm ET, 60 minutes per session. It suits people who want to sell with a challenge of their own rather than attend one.
6. Traffic Secrets 30-Day Challenge
An older reading challenge tied to Russell's book Traffic Secrets, run around the 2020 book launch. You read a chapter a day and apply it. It is not running as a live event now, but the book is still the cheapest way into Russell's traffic method.
Which Russell Brunson Challenge Should You Pick?
- You have never sold anything online: the One Comma Club Challenge. It assumes no product and no audience.
- You know what to sell and need a funnel: One Funnel Away, if you will keep ClickFunnels.
- You have an offer and want marketing done faster with AI: skip the events and start the MarketingSecrets.AI trial. It holds the frameworks from the AI Secrets Challenge and runs any time.
- You want to sell to groups: the Selling Online Challenge.
The Make More Offers Challenge often comes up in the same searches. It is Myron Golden's event, not Russell's, and its registration page says it is paused.
What Every Russell Brunson Challenge Sells
Each challenge teaches one method well, then sells the tool or program that makes the method easier. This is Russell's own model, and he says so openly. On Day 1 of the AI Secrets Challenge he told the room he would be offended if he did not try to sell them something.
The free training is real. To get the value without the overspend, decide what you will buy, if anything, before the pitch. Then build one thing during the week.
Free Challenges vs The MarketingSecrets.AI Trial
A challenge runs on fixed dates and ends. MarketingSecrets.AI is the software where Russell put his frameworks: Attractive Character, Soap Opera Sequence, Perfect Webinar. It writes against your own offer whenever you sit down to work. The trial is $0 today, then $97/month unless you cancel before day 14. See the pricing breakdown for every tier.
How we wrote this: details come from each challenge's official page (checked October 28, 2026 where live), ClickFunnels' help center, Markinblog and published attendee reviews. Past prices can change between runs. We earn a commission if you register or start a trial through our links.